WEBINAR #9 – “Leadership, awareness and unconscious gender biases” was the title of the webinar that Mariona Oliva, also a member of 50a50, gave at the OTBT Academy.

When we talk about women’s leadership, gender is implied in one way or another. Men who don’t see you as leaders just because you’re a woman, or women who don’t feel as capable of…

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WEBINAR #8 – “Personal branding as a tool to enhance your leadership” was the webinar that Consol Vancells, brand consultant and member of association 50a50, gave at the OTBT Academy.

Because of gender stereotypes and the still low representation of female leaders, today it makes more sense than ever to enhance your personal brand, not only to…

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Hello!

This is very useful! According to the feedback I’ve received from women entrepreneurs in Barcelona, it’s quite difficult to get to know all the opportunities that Europe puts in place for entrepreneurship. There are a lot of opportunities, indeed, but people get lost and miss them… So very good to gather all this info here, thanks so much!

Thank you to this amazing team. Fight for your ideas because you have really good ones!!

Now, I would like to share with everyone an inspirational project we talked about during our first brainstorming https://www.arabnews.com/node/1131276/ajax/aggregate

I had the pleasure to work with Jana and Vera and their creativity and efficiency were amazing! Very valuable ideas and recommendations came up! Congratulations team 2!

Sabrina Tufari, Martina Barbi, Veronika Holečková and Martina Pirrone were team 4. They were committed to exploring how we might encourage the role of women in the tourism sector, from hospitality to territorial management.

The starting point was Maria Gracia, aged 35 and a receptionist at B&B from Spain.

After a hard analysis and brainstorming, t…

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Team 3 performed fantastically with Mariangela, Anni, Giulia, Ivana, Sonia and Sania.

They reflected on the cultural remote working through this persona: Isabella Fratti, 31, web designer and Mural Artist and freelancer from Italy. Isabella is interested in a cultural exploration of unfamiliar destinations. As a digital nomad, innovation and sustai…

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Jana Paumets and Vera Caniy formed Team 2. They did an amazing job rethinking how to balance work and family travel and how to support digital nomad mothers and their families abroad.

They worked with the profile of Jenna, a 43-year-old managerial editor and mother of three from Germany. Her dream is to live a remote working lifestyle with her…

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We had a great team 1, composed of Amida Agalliu, Greta Dallan, Federica Amati, Andrea Petrovčinová and Sarah Azzopardi.

They visualised the daily routine of Elena (our buyer persona) as a digital marketing consultant and content creator aged 29. She recently embraced the digital nomadism life and moved to Italy. She usually enjoys living in r…

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Women to welcome you

Explore directions to amplify the influence of women through policies, mentorship programs, and innovative platforms. How might we encourage the role of women in the tourism sector, from hospitality to territorial management?

Find out more about the reflections and ideas of Team 4.

Cultural Remote Working

Explore solutions that enrich destinations by attracting professional and creative women, fostering collaborations with local communities, artisans and professionals, and enhancing cultural offerings to elevate the quality of life. How might we encourage remote workers to bring and generate cultural value to hosting…

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Balancing Work and Family Travel

Tailored for working mothers and family-oriented travelers, this track explores creative solutions to harmonize work and family travel in Europe. How might European destinations encourage and facilitate working mothers to explore and embrace digital nomadism as a family?

Find out more about the reflections and ideas…

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Life & Work Remotely

Tailored for female digital nomads, this track explores innovative solutions for efficient remote work and the transformation of lesser-known European destinations into thriving hubs. How might different stakeholders (employers, local and national governments) facilitate remote workers’ experience?

Find out more about the r…

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Your concept is truly unique. The blend of theater and traditional tours, I think, it really offers an exciting experience. Partnering with sound designers, software developers and city collaboration is a great approach. This project has a great potential!

Such a fantastic exchange of ideas and strategies! I’m truly impressed by the suggestions, particularly those focused on making the app more inclusive and accessible to all women. The retargeting approach is a smart strategy to broaden your presence and reach a wider audience.

I also find the connection between the app’s name and Italo Calvino’s…

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Hi Maria! I’m so happy about the engaging discussion that unfolded during the event. All the suggestions are incredibly valuable to make your amazing idea even better! I hope you will keep in contact with the other entrepreneurs 🙂

It’s a fantastic initiative, Anni! Teaching kids to reduce food waste is not only important locally but globally. The practical skills they would gain are invaluable. Changing mindsets does take time, but it’s a crucial step towards a more sustainable future! 🙂
Keep up this amazing project! 😊🌱🍽️ I will follow you for sure

Hello everyone! We’ve crafted a series of Facebook posts… there will be more 🙂

We’d love for you to show your support by liking, sharing, and leaving your thoughts in the comments.

Check them out on our Facebook page: https://www.facebook.com/OffTheBeatenTrackEU

Thank you, Eva!

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