Webinar 4: Unleashing the Power of Creativity for Driving Cultural Tourism Promotion and Destination Marketing

“Unleashing the Power of Creativity for Driving Cultural Tourism Promotion and Destination Marketing” is the webinar organized by Destination Makers under the EU-funded project “Off the Beaten Track.”

In this enlightening event, we delved into the world of creativity and its pivotal role in promoting cultural tourism destinations worldwide. A heartfelt thanks to Lorenza Arena, a renowned expert in creative destination marketing, who graced the webinar with her vast knowledge and valuable insights.

Lorenza’s expertise in Destination Marketing provided participants with a multitude of intriguing ideas. The real case studies she showcased reflect the use of creativity in the tourism sector, always taking into consideration innovative and sustainable approaches. Lorenza’s engaging presentation sparked lively discussions and dialogues, resonating with the experienced professionals among our participants.

Watch the full webinar replay now!

This webinar is just the beginning of a series of 10 webinars organized as part of the “Off the Beaten Track” project throughout July, August, and September 2023. Each session will delve into various aspects of the project, shedding light on innovative approaches and inspiring ideas.